Billings, MT….Man is inextricably connected to nature. No matter the age, the culture or the location, there is a constant longing to get ourselves outside. To experience the sun on our faces. To feel the grass between our toes. It’s that “outside desire” that seems to be propelling record numbers of North Americans to experience camping. The 2017 North American Camping Report, an annual independent study supported by Kampgrounds of America, Inc. (KOA), shows that the number of active campers in the U.S. and Canada continues to grow, and grow rapidly.
Young millennials have discovered camping and intend to keep at it, and even Generation Zers say they love camping,
and likely will for the rest of their lives. Camping now has no cultural boundaries. This report shows Hispanics, African Americans/Blacks and Asians have discovered camping, and they like what they’ve found.
Camping connects people with family and friends. It provides relief from daily stresses, and helps add
balance to campers’ lives. That’s why 48 percent of North American campers plan to camp even more in 2017 than they did in the past. It’s why more than 50 percent of campers are taking their children along. For the first time in 2017, the North American Camping Report contains the results of a survey of teen campers, which found in them the same love of camping shared by their parents and grandparents.
Leisure camping has never been more popular, nor more necessary. North Americans crave the outdoor experience, and camping will continue to fi ll the need.